At trade shows and business events, people rarely stop to read every display. They switch between booths and seek information that can be of interest to them. Your roll-up banner must attract their attention and convey its key message as fast as possible.
An effective roll-up banner does not require complex graphics or long texts. It must be well-structured, use legible fonts, make appropriate choices of colors, and have one thing relevant to your audience.
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Whether it is the choice of colors or pictures, determine what you want remembered. Being overly promotional with your banner or promotions can make your banner too confusing.
Ask yourself: What do you want people to know after a few seconds of looking at this banner?
To illustrate, a software company can feature an issue that its product addresses, whereas a gym can feature a trial. Make your headline concise and to the point so visitors can get the idea of what you are offering.
A roll-up banner is tall and narrow in shape, and therefore the information should be arranged in a definite order. It should be scannable, with one not having to hunt for the main message.
Put your headline towards the top so that the visitors can notice it. Make it concise and stand out compared to the supportive text. Your logo may be placed above or next to the headline, but not to supersede the primary message.
Use a simple structure to guide visitors through the design:
Between sections, leave spacing to enhance readability. Store significant text not at the bottom, but at the base of the banner where it can be overridden.
A banner might appear clear on a screen, but it can be hard to read when printed. Use plain, easy-to-read fonts that can be used at a distance. Large displays tend to be appropriate with Sans-serif fonts. Always limit to two font styles to have the same look.
Use the biggest text as the title and support text as readable. Prior to printing, view the design at a distance to determine whether the key message and call to action come through.
Colors allow your banner to be noticed, but excessive bright colors may make reading hard. Begin with your brand colors and include one or two complementary colors.
Have high contrast between background and text. An accent color can also be used to emphasize the call to action or headline.
Take into account the environment of events, as well. A plain design with an easy-to-understand message can be more effective when it is viewed in an overcrowded exhibition hall than one with competing graphics.
The idea can be conveyed through a relevant image in seconds that a paragraph takes. Select images that enable visitors to comprehend your product or service.
A high-resolution image should be used because a low-quality image can become blurred when enlarged. Keep the key visual simple and don’t let it overshadow the headline. It is also essential to use white space. Spacing between text and the pictures will make your banner appear organized and easily scannable.
When people have heard what you offer, provide them with a follow-up step. You could ask them to scan a QR code, go to your site, ask you to quote, or contact your staff.
Do not offer a number of competing options; choose a single action.
When you are planning to use a QR code, ensure that it is big enough to scan and test it on various phones, and then print. Use a short contact detail to enable the visitor to get the information he or she requires in a short period. For businesses preparing promotional materials for exhibitions and conferences, CUSTA is one option to explore for customized printing and branded materials.
Prior to ordering, verify the banner size, picture quality, color options, and printer specifications. Request your printing company to provide the proper artwork specifications.
Consider the display space, too. When space is limited, a slimmer banner can be used in a low-profile booth, whereas in a larger booth, a wider banner can be used. Make your headline visible in the direction you expect to look.
When it comes to reusing the banner on other occasions, you should use a design that will not be limited to a single campaign.
Companies looking at roll-up banners can compare display types and choose a form that fits their space and purpose. Planning your artwork around the banner size you’ve chosen also helps you avoid last-minute changes.
A good roll-up banner has a concise headline, legible text, balanced color scheme, pertinent graphics, and a straightforward call to action. Each aspect must assist visitors in knowing what you have to say.
There are three questions you should answer before you can print: Can visitors comprehend the message in a couple of seconds? Is the text readable from a distance? Is the next step clear?
Whichever supplier you use, considerate design will help you make the best use of your display space and deliver your message in a confident manner.
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