You have a good subject line, the right audience, and what you have to offer is not bad or even great. Nonetheless, your email campaign is not as effective as you hoped. What is wrong? In the majority of cases, it is a question of design – no bad writing. Well timed … uncool graphics.
At least pictures that do not make your message strike the wrong note. Design is not only about things being attractive to look at. It may help guide the reader through the text, point out the most important things that you want to say, etc. It can help make your brand appear appealing and serious.
And then what is best? It is not necessary to be a designer in order to make this stuff correct. This piece will break down what constitutes a good email design, the impact this design has on web behavior, and the tools at your disposal that you can use to assemble it all.
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And here is where the clarification comes in: excellent design does not involve living color and mad layouts. It is easy, fluent, and ensures that all elements are present for a reason. The greatest parts of a good email design are the following:
It is what people see initially that sets the mood. A suitable imagery (product picture, graph, or conspicuous header) should be able to tell the readers what your email is all about without being forced to scroll.
Most individuals are mail scanners. The certainty of the structure: h1, subheading, body, CTA. Use spacing between text, bullets, or icons. Paragraphs are not supposed to be too lengthy.
It is advisable to use up to 2-3 fonts. Utilize your color palette. High contrast (e.g., dark text on light background) makes readability, especially on mobile, easier.
The call to action must be present. It should make sense, and you would be wise to repeat it at least once. Use buttons (see the difference between a text link and buttons), and approach colors of clicks differently.
Over 50% of emails are opened on phones. The necessity of having responsive design is not optional. Make the text readable, buttons tapable, and images scalable.
When you design your email, it does not only mean that it looks good but also becomes effective.
To think of satisfactory emails, you need not be a pro designer (and have a mammoth budget). Today, we have plenty of user-friendly tools that may make brilliant design easy even for amateurs. Some of the platforms where one can produce email campaigns easily that also perform well and are appealing include the following:
Each of them is beneficial in its own way, and the key to employment of each is to decide on a tool that can best suit the working process. They will make your emails as good as they are, and get and keep the customers, whether you want to begin with a clean sheet or with a template.
Still not all that certain what good design is about? – take a pinch of it. Many and various email designers and marketers have the same idea that it is worthwhile to have an inspiration sheet of curated galleries or template libraries to motivate and work quickly. Here are a few of those:
Really Good Emails: The biggest collection of real-life email campaigns for any industry.
Dribbble and Behance: These two are good sources of creative direction and look inspiration delivered by the best designers.
Pinterest: Good thing it is with setting ideas and color schemes.
Or, maybe, you want to have professionally designed email graphics or a ready-to-use template from us? Check out the design resources that Din Studio has. Having a pool of good materials ready will cut down on the time and may enhance the look of every email that you send. It is not by how new the design is, rather, it should work. There is no harm in finding out what one is good at and expanding on that.
Design can be compared to body language during a discussion, and emailing is not really what is written, but how it is written, which makes a difference. Design helps in getting your reader to react in a way that you would like him or her to achieve. This is how:
As your message is dirty, hard to read, or takes time to load, then this will cause people to bounce off – fast. Well done, mails that are in order, neat, enable the reader to internalize what you are saying in a quick time with a little effort.
It puts credibility on your brand using professional emails. Sloppy design? It is normally associated with spam. People will not click unless they believe in the source of information.
The Feel of your email is influenced by color, picture, and design. Open plans and cheerful design can be used to make your proposal exciting. Not so graphic and darker colors can look better or exclusive. It is such a feeling that causes action.
Visual hierarchy provides the reader with the answer to the following questions: what to see at first, what to see second. Where reading vs. conversion is concerned, the location of a powerful CTA button cannot make a difference.
Whatever you want your reader to do at the end of the day should not be something he/she has to solve. You should be in a position to bring out that path (and request it).
The thing is that great design not only renders emails pretty, but it can render them more powerful. It makes reaching people faster and allows you to have control over directing the attention, as well as making them curious to click.
Design may make the difference between the delete key and the buy now key on the product launch you are conducting, a seasonal sale, or the newest update in your newsletter. There is a mini checklist to take your email through before you send it out.
If you answered yes to the majority of those, you are fit as a fiddle. The best thing is, when you have the instruments at hand, you don’t need to reinvent the wheel for every email campaign. Just keep things light, organized, and on point — and you’ll see the difference in how your email campaigns perform.
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