Complementary colors are a couple of colors that when you combine or mix them, they cancel each other out. Indeed, they will produce a grayscale color like white or black. Black is the complementary color of white, and when both colors are combined, they. And you can no longer see the original colors.
When complementary colors are adjacent to each other, they create a strong contrast and strengthen each other. Thus, understanding the concept of complementary color schemes is critical for anybody involved in visual design, whether for graphic, interior, or other projects. All of these pieces rely heavily on the use of color.
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Complementary color theory comes from Sir Isaac Newton’s color wheel, which he presented in the seventeenth century. The color wheel is a round representation of colors organized according to their color connections.
A color wheel displays complementary colors opposite each other. Green, for example, has a complimentary color of red, while blue is for orange and yellow is for purple.
Our eyes have three types of color receptors; each is sensitive to a specific wavelength of light (red, green, and blue). Furthermore, when we see two complementary colors, they stimulate different receptors. As a result, there is a strong contrast, making each color appear brighter.
We can go back to the initial development phase of art and design, when the use of complementary colors began. Initially, when the Renaissance began, artists explored and documented the effects of color combinations. As a result of this exploration, we developed color theory. Johann Wolfgang von Goethe’s 1810 book “Theory of Colors” is regarded as one of the most influential in color studies. The book discusses the impact of color psychology and their interaction.
Technology and psychology have revolutionized how we use complementary color schemes. Digital media and advertising now mostly use these color combinations, because they create striking visuals and evoke specific moods.
The following are some instances of the use of complementary color schemes in numerous design fields to produce visually appealing and successful compositions:
To generate appealing graphics, graphic designers frequently use complementary color schemes. They use the schemes to create logos, posters, and other promotional materials. As a result, the project becomes a powerful instrument for communicating an attractive company identity. For example, designers may use blue as a background and orange for text to create a stunning contrast.
Complementary colors can enhance the user experience on websites. A designer can use complementary colors to highlight essential features, like the discussion section. As a result, the user will find it relatively simple to do everything. This can also lead to increased involvement and conversion rates.
Complementary colors in interior design can produce a balanced and harmonious appearance. For example, painting green walls with a red accent can create a vibrant and welcoming environment in a room. Interior designers frequently employ complementary colors to create focal points and add depth to interiors.
Fashion designers love using complementary colors to make clothes stand out! Think bold yellow dresses with purple accents. This combo creates a super eye-catching and stylish look.
Effectively using complementary colors can boost the visual appeal of a design. Listed below are some methods to do that:
Complementary colors can provide a significant contrast, highlighting various components. However, it is critical to balance the use of these colors so that the audience does not become overwhelmed. For example, you can utilize one main color and the others as accents to achieve a harmonic balance.
A gradient or transition in complementary colors can enhance the depth and interest of a design. This technology, particularly in digital design, is common for creating a smooth and visually appealing background.
Combining texture and pattern using complementary colors adds complexity and richness in a design. This approach is incredibly effective, especially in fashion and interior design.
Even though complementary colors can create a prominent visual, there are many common mistakes a designer should avoid:
Using this color scheme excessively can result in a design that is too rough and unorganized. Thus, remember to effectively create a design by utilizing a complementary color scheme to highlight the key aspect. If you employ too many radiant and contrasty colors, the audience will be overwhelmed, making them uncomfortable seeing what they see.
Not all complementary colors work well with each other. Therefore, you need to consider the color you want to use when trying to create contrast in a design. Remember to choose colors that don’t clash with each other. In addition, you need to try tinted colors to help achieve the desired effect.
The next step is to analyze the goal and context of your design. Complementary colors must be used to synchronize the message and tone being given. Although complementary colors with great contrast are appropriate for sports businesses, they may not be appropriate for luxurious brands that wish to present a peaceful and elegant image.
Let’s analyze the examples of the use of complementary colors from famous brands so we can get knowledge on how to effectively use them:
FedEx is one of the most famous brands that uses complementary color schemes. The FedEx logo uses a combination of orange and blue. They are each other’s complementary colors on a color wheel. This combination creates a strong contrast and helps highlight the logo’s text. Furthermore, the FedEx logo has a hidden arrow between the letters “E” and “X,” which delivers the message of it being speedy and having good direction.
Mozilla Firefox is a popular web browser, and it uses the colors blue and orange in its logo. The Firefox logo displays an orange fox circling a blue ball, creating a high and dynamic contrast. This color combination is not only visually appealing, but it also helps Firefox become unique and identifiable to its users around the world.
Mastercard’s logo uses colors that pop together, but not from the usual opposite sides of a color wheel. Their logo has two overlapping red and orange circles with white text in the middle. Even though red and orange aren’t perfect opposites, the pop of yellow in the center creates a strong contrast. This makes the logo feel exciting, colorful, and easy to remember.
There are many tools and resources available to help designers work with complementary color schemes:
Online color generators are widely available on the internet. These tools allow designers to generate and experiment with color palettes, including complementary color schemes.
If you are interested in using the tools, you can visit our articles that explain the best color generators. (put a link here.)
Most design applications, such as Adobe Photoshop and Illustrator, have features to choose from and test complementary color.
Books, online courses, and tutorial videos about color theories also help us gain deeper knowledge about complementary colors and their applications.
To sum up, complementary color is a useful tool for designers to choose their color palette. Once we understand the definition and its application, we can create an effective and stunning composition to deliver our design’s messages. So, whether you are doing graphic design, websites, interior design, or fashion, you can definitely try to use this color scheme.
Mastering the art of complementary color can increase the worth of artwork and therefore attract a wider audience. So, don’t be afraid to play with this vibrant color combination and discover the endless possibilities it provides.
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