Coffee is no longer just a thing for your caffeine needs. For Gen Z, especially, coffee culture has become a lifestyle and a personal symbol that represents their identity. For example, Lunora coffee is known for its unique character.
The design of Lunora coffee packaging is inspired by the harmony of nature and serenity. This type of packaging is perfect to deliver a warm and natural impression. With dominant smooth pastel color palettes and simple yet elegant typography, the packaging gives a calm and youthful vibe. This Lunora coffee packaging, especially, not only serves a functional purpose but also offers an alluring visual charm for its consumers.
Table of Contents
The visual concept of Lunora draws inspiration from the peaceful morning atmosphere, an ideal time to pair with a cup of coffee. The calm pastel color palette also provides a natural feel that evokes a sense of peacefulness. As a result, the overall design looks youthful yet sophisticated.
The visual identity that Lunora builds consists of the combination of calming pastel colors and a fresh contrast. The sky blue color acts as a soothing background, while the vibrant orange accent is the main contrast that gives the design a warm touch. Additionally, the color palette of this coffee packaging design has several secondary colors that are harmonious with the main ones.
For the typography, Lunora utilizes Din Studio’s Le Jour Serif font. This font has a youthful atmosphere that maintains its elegance as a serif font. Together, the combination of color and typography creates youthful, calm, and positive vibes.
The Lunora logo is designed with a minimalist approach that emphasizes clarity of form while also conveying an elegant impression. With the Le Jour serif font, the word “LUNORA” appears simple yet elegant. Iconic elements are present through the illustration of a sunrise with a minimalist outline style, symbolizing morning energy.
Lunora’s visual design is constant across all coffee packaging shapes, from coffee pouches and sachets to coffee mugs and bottles. The logo, which uses the Le Jour font, is carefully placed as the brand identity. Meanwhile, the tagline, “Calm. Clear. Caffeinated,” reinforces the key message on every package.
As the main packaging, the Lunora coffee pouch is designed to immediately showcase the brand identity clearly and attractively. The main logo is placed at the top front, giving a strong yet easily recognizable impression. A vibrant orange color contrasts with the background color at the bottom. The use of a flat hand-drawn illustration of a coffee farmer adds a youthful touch and tells the story of the origin of these coffee beans.
As a complement, the sachet packaging features the same design concept, only adjusted to a smaller package size. The logo is placed in the center for better proportion, while the color palette and illustrations are maintained to ensure visual consistency. Thus, the Lunora coffee pouch or sachet is not only functional but also has design value and a story behind it.
Lunora presents ready-to-drink packaging in the shape of a cup and bottle. Cup packaging is more for daily use; you can enjoy holding it while leisurely walking around. The packaging maintains visual consistency. The logo and a flat hand-drawn illustration of a coffee farmer still become the focal point, with the calming sky blue pastel as the background.
Meanwhile, the bottle’s larger capacity is perfect for you to hold and put in your bag. The slim shape of this bottle highlights the minimalist feel that is just the perfect style for youngsters. The calm pastel colors used in the design scream youthfulness. This model is perfect for consumers with high mobility who want to just enjoy their coffee.
Lunora presents several merchandise items designed to enhance a more personal brand experience. The mugs feature a full design from Lunora, with the logo placed on both the left and right sides to attract attention from both sides simultaneously. The calm pastel color palette is maintained to align with the overall branding. This mug is not just a container for enjoying coffee but also a symbol of the calm and youthful lifestyle that Lunora offers.
On the other hand, there is this small tumbler packaging with the same look but with a simpler portable shape. The compact size makes it ideal for active and mobile consumers, creating a calm, clear, and caffeinated impression in a more personal format.
As a complement, Lunora launched coasters with the Lunora logo prominently displayed in the center. Coasters are available to enrich the experience of enjoying coffee in a more personal way. These merchandise items are not just packaging and media for enjoying coffee but also tools that strengthen branding in every presentation.
The overall design of Lunora successfully combines the tranquility of nature with the cheerful and spirited energy of coffee. Soft pastel colors, eye-catching illustrations, and elegant yet clear Le Jour typography come together to create a consistent visual identity. The harmony of calm and youthfulness is reflected in every detail of the packaging and merchandise. It can be seen starting from the coffee pouch and sachet to merchandise such as cups, tumblers, and coasters. More than just coffee packaging, Lunora offers a comprehensive experience that emphasizes the brand’s character: calm, clear, and caffeinated.
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