What Makes a Logo an Iconic Logos?

June 4, 2024

What Makes a Logo an Iconic Logos? — It’s not rare for us to see logos from renowned brands both in television and social media. However, have you ever thought about how those logos can gain fame? Their impact is so apparent that we can even tell what the brand is just by seeing its logo.

That’s actually the function of logo branding. To understand how a logo can be the icon of a brand or company, we need to answer these questions. What makes a logo an iconic logo? How can a logo be well-known by the public?

This time, we will talk and explain about what a logo is, how to make an iconic logo, and other helpful explanations to add to your knowledge. Pay attention to our explanation below!

 

The word ‘logo’ is a loan word from ancient Greek ‘logos’ which means character, mind, sense, and word. The word ‘logo’ is also taken from the word ‘logotype’ that was used from 1980 to 1984.

 

Iconic Logo from Several Brands

 

At the beginning, a logotype is made to make use of some writing elements.

As technology becomes more advanced, the making of logos becomes even more creative by combining some other elements such as pictures, sketches, etc. In summary, a logo is a piece of writing, a picture, or a sketch that has an in-depth meaning, representing the identity of a product. 

Normally, a logo has a certain philosophy that creates an independent nature and has specific characteristics, or what we can call as ‘iconic’. Generally, it means that having an iconic logo will represent the product even better because it will differentiate one logo from others.

Logo must be the reflection, manifestation, entity and icon of a company. That is the reason why a logo can also be called as an instrument that depicts the whole value of good image and the credibility of a brand.

 

Iconic Logos

We have talked about the definition of a logo, then, how about an iconic logos? A logo that is iconic will be recognized by people just by the sight of it.

 

iconic logo

McDonald’s Logo

 

Let’s take the word ‘M’ for McDonald’s logo as an example. Easy recognition from people just by seeing the logo without having to showcase the product or the company’s name is what makes that logo an iconic logos.

 

Typically, the functions of a logo are to give identity to an entity, guarantee quality and ownership and avoid any kind of piracy. However, a logo also has some other functions:

Give Importance to Branding

Logo is the forefront of a brand. Making a logo that resonates with your brand and enables you to deliver good values of the product will make your brand look and feel more credible. Customers who trust the reputation of the product by the mere sight of the logo most likely will be faithful to the product.

Offer information, Monitoring and Controlling of Product

A logo makes it easier for consumers to remember and recognize the product you want to launch. Logo may also contain information of the product, and monitor and control the product. It functions as an information and important message from the company to the consumers..

Provide Motivation

A logo can serve as a tool to deliver motivational messages from the brand to its target audience. For example the soap logos distributed to the public usually contain health contents, giving motivation to the public about how to live a healthy life by using the products.

Offer Emotional Sensitivity

Logos usually touch the feelings of the audience. Take pregnant woman’s milk products for example. The logos most likely will appear to depict the affection of the mother towards her baby.

Become a persuasive tool

A logo is an effective tool to attract a wide range of consumers through fascinating images and persuasive wordings.

 

Tips of Making an Iconic Logos

An iconic logos is not only an image or word randomly put together. It is an entity that brings the strong identity of a brand, building an emotional connection with consuments.

In this article, we will explain some useful tips on how to make an iconic logos. So here we go:

Simplicity

One of the keys to make an iconic logos is simplicity. A simple logo tends to be easy to remember. A perfect example for this one is the ‘checkmark’ logo from brand Nike or the ‘bitten apple’ logo from brand Apple.

Meaningful

Meaningful logos that deliver certain messages will also be easier to remember and recognize by consuments. Logos can be the representation of the brand values or the vision of the company. In this case, we can take a look at the FedEx logo that inserts an arrow between the letters ‘E’ and ‘X’. It represents speed and precision in delivery of their brand.

Versatility

You need to make sure that your logo has the flexibility to be used in many media and in a variety of sizes. A logo that fits on many scales, be it a small scale like product sachet or social media posts or large scale like banner or billboard, will be more effective to build an image of brand consistency.

Originality

Making an effort to craft an iconic logo and originality for your brand will help you stand out in a crowded market. Avoid copying other brands’ logo designs or using generic elements. 

Color Consideration

Color is one of the most important elements in designing a logo. A correctly chosen color will affect the mood and consumers’ perception of your brand. Ensure you choose the right color that resonates with your brand personality and can attract attention without making it too standoffish. 

Testing and Feedback

Before permanently choosing the logo, trials and feedback from many parties, including staff, potential customers, and design experts are needed. Opinions from many perspectives enable you to improve and perfect your logo design. 

Consistency

After having the final logo, make sure to apply the logo in all aspects of marketing activities and brand communication consistently. Consistency helps to strengthen brand image and make the logo easy to remember. 

So, now that we know all the useful tips to make an iconic logo, not only are you able to make a logo that represents your brand well, but you can also make it an iconic logos that is easy to remember by your potential customers.

 

How to Make a Logo: Step-by-Step Guide

Choose your brand

It’s not rare to see designers focusing so much on other brands that they tend to ignore their own brands instead. The right first step you need to take is to spare some time to determine the objective of your own brand before making the logo. Make some keywords to portray your brand as a starting point for your designing logo.

Research your competitors

After having the primary objective for the brand behind your logo making, it is now the time to start collecting inspiration and doing research on your competitors in the field.

Start by making moodboard with logo and other design elements you like, including typography and a color palette. Collect all the interesting stuff, choose the best inspiration and continue to the next step.

Decide the Right Logo File Format

There are many types of logos you can use and combine. Here are some examples: Pictorial, Abstract, Maskot, Wordmarks, Lettermarks, Emblem.

Each logo has a philosophy and unique characteristics, like Emblem that tends to be stiff compared to the others.

Try Your Concept

Ideally, to make a logo, we need to have 3-5 alternative design concepts which later can be tested one by one. Will the logo convey the image you want to convey? Does it represent your brand well? Is it in accordance with your objective?

After finding the proper concept logo, it is time for you to perfect your concept. Tidy your typography up, align the color logo,  and do the design customization.

At this level, your aim is to make the logo look professional. Do this step meticulously, and make sure to not think too much about small things and small changes that tend to trap designers.

A logo can be called finished and considered perfect. So make sure not to make mistakes at this level. Use good management of time to arrange your work well.

 

A logo is a mark, symbol or sign of certain meaning that is used to identify an entity like organization, product, company, or institution. A logo can be the medium for branding, delivering message and emotion, and for attracting consumers’ attention to the company.

Later, an iconic logos will be a personalized logo that is recognized easily by the public. An iconic logo is very beneficial for a company; therefore, many companies want an iconic logo for each brand of theirs.

By applying all the values of an iconic logo above, you will definitely have the logo that you want. Yet, remember, a logo needs to have its essential functions. So, don’t focus too much on an iconic logo alone; you also need to put as much focus on the functions of the logo itself.

 

 

Reference:

https://www.gramedia.com/literasi/logo/#Fungsi_Logo
https://stickybranding.com/what-makes-an-iconic-logo/
https://freelogocreator.com/articles/how-to-design-iconic-logo 

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