Things to Get Clear Before Designing a Logo

By Din Studio on October 5, 2022

A comprehensive logo design brief tells designers what type of logo to design. It includes all details and necessary background information.

The logo design summary is written or arranged by either business owner or company then handed over to the designers. So they definitely know what kind of logo to create.

The summary comes in various forms. It could be a compilation of notes and ideas, or concise details of certain shades of colors and rough sketches. The most important thing is, the information is clearly delivered.

logo design brief


3 Things to Consider before Making a Brief Logo Design

There are no specified conditions about how much or how little information needed in creating a logo brief design. However, the more detail added, the closer a designer gets to the clients’ vision.

Share the Client’s Company Information

A logo design summary should contain basic information about the client’s business. From brand name to industry, slogan and location. These details would help designers customize the logo accordingly.

Make sure the details also include clients’ business fields. The service or product they offer, their market target and the company’s image they want to convey. 

From Products and Target Audiences to Value and Goals

As a designer, you have to learn and understand how the company works, who their market target is and what their values are. This way, the client is significantly contributed to share those with designers in summary.

The brief logo design also covers  the company’s goals. Such as the use of organic ingredients in a brand’s products. This precise detail could inspire the designers, coordinating naturalistic visual style to their design.

Brand Personality

The brief logo design should also insert the company’s branding. Brand values memorably  influence the logo style. A serious and professional brand, for instance, wouldn’t buy the casual concept.

Graphic design elements such as shapes, typographies and colors provide different connotations. Therefore, the strength of brand personality helps designers optimize the logo visuals.

Define Client’s Logo Style Design

Most businesses prefer to let the designer work on the logo’s creative details, without ignoring the general details to keep the design on track.

Designer should find out how the client wants to work the logo, should it incorporate enough with the media or not. Whether the clients fully relied on the designers, some requirements are still intact.

Types of Logos

Make sure the client tells which types of logos they are looking for in their brief logo design. There are at least 7 types of logos we can consider:

  • Abstract (an unobtrusive images, just like the general shapes)
  • Mascot (a character which represents the brand)
  • Combination (a composition of several types of logos, such as adding typography over an image logo)
  • Emblem (badges, seals or symbols from historical logo styles)
  • Lettermark /monogram (the acronym or company initial name with stylish typography)
  • Wordmark / logotype (the company name written in stylish typography)

Design Style

The brief design logo should also give the designer another direction on the style the client wants. Artistic style could help the audiences interpret the logo.

There are many different artistic styles we can refer to. Here is a collection of design styles which are commonly used to design a logo.

  • Classic (tends to be simple, abstract, safe for a wide ranges of industries)
  • Retro / Vintage (use old aesthetic triggering the customers’ nostalgic feeling)
  • Modern Minimalist (add sophisticated vibe with modern touch)
  • Cheerful and Unique (attract the youngsters customers with cartoon, humor and bright colors)
  • Handmade (use rough sketch improving the quality, works well with retro style)

Designers also get to work on the colors for the logo, once they get the right style. It is only possible when the owner hasn’t clearly determined the colors on their brief design logo.

In addition, you could also refer to the color theory. Such as red for passion and urgency, or blue for convincing trust. Lastly, the logo color also carries significant meaning.

Do’s and Don’ts

Clients opt for providing a set of what designers should do or not to do. If they do, it will put designers on the right track toward designing the logo.

When a company wants certain colors, shades or tones, for example. They probably say “we prefer blue for the primary color and avoid using bright tones”. Sometimes, they also make a request for certain animal illustrations.

All the details that you include in the logo design brief will be the designer’s reference which help them direct their design.

Clarify the MOU and Work Contract

Be precise about the MOU and contract from the very beginning. Both documents cover the work deadlines, number of revisions, compensation rate and payment method.

In short, a logo design brief is best-reflecting the company’s business profile. Every brief should include minute details of technical settings such as the project deadline and budget.


While creating a logo design might need months till years of working, some other designs are completed in a few hours. And so the designer is requested to work within the given time.

For this reason, creating a timeframe that works for you is essential, and make sure to write it in the summary. Unless the clients set the deadline, the designer doesn’t owe them a completed design.

The ideal timeframe should be distinctly stated in the logo design brief. Including the deadline, markers, revision stages and budget.

By doing so, designers can allocate their time correspondingly. Make sure to spare more time for missed deadlines, that may cause aggravated cost and project delay.


It is also necessary to talk about your budget in the logo design brief before the design process starts. Some business owners might find it awkward to talk about money in the first place.

However, being truthful with your budget will save you from unnecessary issues once your design is finished. A good designer will ensure the client shares their budgeting details.

Define whether your clients are comfortable with advance payment or an hourly rate. If needed, give the clients a clear explanation about the work compensation from this outsourcing design work.


After all, the logo design summary is essential for a designer to make their design flawlessly meet the client’s needs. Make sure to have those 3 details in your logo design brief.